Amplifi Mobile is an app that is used to demonstrate the potential capabitlites of beacon technology being integrated with your existing app, or we can work with you to build one.
Truly knowing customers, and anticipating their needs strengthens the retailers’ brand by providing the right experience to the right customer at the right moment. Perhaps one of the hottest personalization concepts is beacon technology, where an in-store device communicates with an app on a customer’s mobile device. When customers are close enough to the device, they can receive targeted messages and promotions. Because beacon technology requires an app that users have opted in to use, the only shoppers getting the messages are the ones who indicated a willingness for the communication.
A late 2014 research study from a mobile marketing company on
beacon-triggered retail messages found:
• 60 percent of shoppers had engaged with beacon-triggered content, and 30 percent had redeemed beacon-triggered offers at the point of purchase.
• 60 percent said they would buy more as a result of receiving beacon-triggered marketing messages.
• 61 percent said they’d visit a store with beacon marketing campaigns more often.
• 73 percent said the content and offers increased their likelihood to purchase during the store visit.
Contact us for a strategic planning session.